One of the fastest ways to make your presence known in Edmonton is with outdoor signs. In the simplest terms, they let people know you’re open to business and what products or services you provide. However, having a successful marketing campaign with outdoor signs in Edmonton requires a company that understands how to use signs to the fullest.
If you’re looking for outdoor signs in Edmonton, Horizon Sign Solutions is the business for you! We specialize in creating custom signs that help your marketing campaign and put your business on the map.
For more information on our products and services or to talk to a signage specialist about how we can create the perfect outdoor signs in Edmonton for your business, contact us or give us a call at (587) 741-2853.
Outdoor Signs in Edmonton That Drive Traffic to Your Business
Below, we have provided three design tips to keep in mind when you’re creating your signs if you want to attract as many new customers as possible.
Creativity
If you want to expand locally, outdoor signs in Edmonton, crafted by a local business, are the fastest way to attract new customers to your community. No matter how big online advertising becomes, it’ll never beat traditional signs at building brand awareness in your neighborhood.
What makes a fantastic outdoor sign? Creativity! There’s a lot of competition in Edmonton. Outdoor signs that are uninspiring won’t do your business any good, so make sure to think outside of the box.
From the type of design that you want to the messaging that is included to entice customers to visit your business, the creativity that you weave into your sign solutions is essential to its success. However, don’t let your imagination get away from you; the message should be clear, and the design needs to be easily traced back to your brand.
Know Your Audience
We cannot stress how crucial knowing your target audience is when marketing with outdoor signs in Edmonton. If you don’t understand your customers – their wants and their needs – then your business won’t stand out to them.
Custom outdoor signage can be tailored to identify what your customers want and can be used to persuade them to give your business a try. If you sell food, make it look delicious. If you sell entertainment, your signage must look fun and exciting. If you’re selling yourself as a reliable business person, you need high-quality outdoor signs for business that build trust with potential clients.
Understand Different Uses of Signs
Vehicle wraps and graphics, in particular, are perfect for spreading awareness of your business in your community and reaching a wider audience. People typically walk by the same outdoor signs in Edmonton daily, on their commute or in their area, but vehicle advertising is something unique they don’t see every day.
Your storefront signs are also vital. They are often responsible for the first impression you make on people. They should be visible, communicative, and eye-catching to draw as many people to your business as possible. This may require illuminated signage, such as channel letters or LED signs, especially for businesses open late at night.
Book a Consultation Today
We’ve only scratched the surface of what it takes to create a successful marketing campaign with outdoor signs in Edmonton. To discuss how we can take your signage to the next level, call us at (587) 741-2853 to book a consultation today with one of our signage experts!