When utilized effectively, LED signs can greatly benefit any business, regardless of its size, industry, or reputation. They offer amplified branding and increased exposure. However, the true power of this digital medium lies in the quality of content. The type of messages displayed truly impacts the way they resonate with your target audience.
Follow these five tips for maximizing the impact of your LED signage:
Keep It Brief
With short attention spans, brief messaging is known to engage viewers best. Limit on-screen text to a maximum of six to eight words to maintain clarity and ensure quick readability. Tell customers the main benefits of your business without overwhelming them with unnecessary details. Testing has shown that messages with 50 or fewer characters perform best.
Change Messaging Frequently
Static content grows stale, failing to stop passersby. Program your LED signs to automatically swap messages every 8-15 seconds to maintain curiosity and interest. Varied rotation entices re-reading, which builds familiarity over time. Consider adding movement to your messages as well, such as fading between words or sliding text, to further capture attention.
Use Vivid Visuals
Pictures say far more than words. Consider including high-resolution graphics, logos, or slideshows alongside the text for elevated storytelling. Visually compelling displays further distinguish your business from competitors. Well-lit images should take up at least 60% of the screen to maximize engagement, but the visual assets must remain consistent with your established branding guidelines.
Promote Special Offers
Feature time-sensitive calls to action highlighting sales, new products, or upcoming launches. LED signs positioned near entrances are known to motivate impulse purchases among decision-makers. To avoid customer frustration and create urgency, include expiration dates to incentivize immediate action. You can even leverage promotions tied to holidays to incite additional emotion.
Develop a Consistent Identity
Consistency can strengthen your brand recognition. Utilize signature fonts, colours, and graphic elements that are uniquely tied to your company across all your signage. By maintaining your distinctive visual identity, whether through static ads or dynamic content updates, customers will instantly recognize your business from a distance based on aesthetics alone.
Look to Horizon Sign Solutions for your LED Signs
Choosing the right LED sign partner is as vital as the design elements of your signage. Horizon Sign Solutions expertly designs, manufactures, and installs customized digital signage optimized for your specific location and objectives.
Leveraging cutting-edge technology, your messaging will stand out and pack a persuasive punch. Our professional team will assess your property, traffic flow, and target demographics to recommend ideal LED business signage. Whether integrated inside or out, each sign will perfectly complement your existing branding, while also turning idle eyes into loyal customers.
Partner with our industry innovators today to transform your brand’s communications for the better.